Candidates give what we ask for – nothing

A common practice in successful public relations campaigns is research. Long before many PR firms issue the first news releases or advise the client of detailed campaign strategies; they conduct research. The beauty of this exercise is it allows the firm to get feedback from target audiences, and others, and plan accordingly. They can tailor the campaign to the audience’s interests, expectations, and preferences.

This strategy also has been applied successfully to political campaigns. Candidates enhance their positions and ideas on policies by checking in with their constituents via research. The end product is something palatable to voters. Sometimes, even without the formal research voters give candidates enough to fine-tune their positions. Unfortunately, that doesn’t seem to be the case in the upcoming April 2 municipal runoff elections.

Even though we are voting in an election with no incumbent mayor for the third time in Chicago history, voters are dodging providing the mayoral candidates with input on issues.

Social media are loaded with posts, tweets, and comments about the two women’s appearances, relationships, and past achievements, or lack thereof. However, when it comes to addressing fiscal problems, or basic neighborhood improvements, as well as economic developments; voters aren’t sharing their thoughts, or even asking the candidates tough questions about those areas and more.

That leaves the candidates with what should be the unacceptable option of addressing only the matters of their interest, and taking a pass on the tough ones. While voters are engaged in the mundane and mud-slinging, so are these two candidates. It is unfortunate that two successful women rarely elevate the discussion beyond who is more progressive. I have to wonder if the average voter knows, or cares what comes with the progressive tag.

The overwhelming majority of Chicago’s registered voters don’t vote

There are moments when the campaigns resemble two students setting up for a schoolyard fight and the rest of the student body edging them on. I am not sure if enough voters aren’t familiar with many pressing issues, or they just don’t care. Nor do I know if there is enough time to force the candidates to provide their perspectives on the city’s most critical issues.